Revenue Intelligence
Know Which Customers Make You Money
Not all customers are created equal. RFM segmentation and lifetime value analysis reveal which customers deserve white-glove treatment and which are burning your margins.
Key Features
Capabilities in Detail
RFM Segmentation
Automatically segment customers by Recency (how recently they bought), Frequency (how often), and Monetary value (how much). Identify champions, at-risk customers, and hibernating accounts.
Lifetime Value Analysis
Calculate true customer lifetime value including all revenue, costs, and margin data. Identify which customer acquisition channels produce the highest LTV.
Churn Risk Monitor
Early warning system for customer churn. Track declining order frequency, shrinking order sizes, and other leading indicators of customer defection.
Project Profitability
For project-based businesses, see profitability at the project level including allocated overhead. Identify which project types and customers generate the best returns.