Revenue Intelligence
Stop treating your best customers like everyone else.
Customer lifetime value analytics that segments your customer base by profitability, predicts churn risk, and identifies revenue concentration issues. Shows exactly which customers are Champions and which are about to leave.
Complete Customer Intelligence
Know which customers drive your business—and which ones don't.
RFM Segmentation
Recency, Frequency, Monetary analysis automatically segments customers. Visual matrix shows distribution across Champions, Loyal, At Risk, and Lost.
Lifetime Value Projection
True CLV calculation: Annual Value × Projection Years × Retention Factor. See who's worth investing in.
Churn Prediction
Early warning system based on recency. High Risk (120+ days), Medium Risk (60-120), Low Risk (<60). Intervene before they leave.
Profitability Tiers
High (40%+), Medium (25-40%), Low (10-25%), Marginal (0-10%), Loss (<0%). Know who actually makes you money.
Concentration Analysis
Top 10 customer revenue share highlights concentration risk. Diversify before you're vulnerable.
Customer Tiers
Platinum (top 5%), Gold (top 15%), Silver (top 50%), Bronze (remaining). Visual distribution chart.
Gut Feel vs. Customer Intelligence
Stop treating all customers equally. Treat them appropriately.
- ✕All customers treated the same
- ✕No early warning for churn
- ✕Revenue concentration hidden
- ✕True profitability unknown
- ✕Retention efforts unfocused
- ✕CLV is just a guess
- Tiered customer treatment
- Churn risk flagged early
- Concentration risk visible
- Margin by customer known
- Targeted retention campaigns
- Projected CLV calculated
Customer Value at Scale
Real-World Use Cases
Sales Prioritization
Give sales teams objective data on which accounts deserve their time. Champions get white-glove treatment. Lost customers get less investment.
Targeted Retention
Focus retention efforts on high-CLV, at-risk customers. Don't waste resources saving low-value accounts.
Pricing Strategy
Understand customer price sensitivity through RFM behavior. Price confidently based on segment data.